Fushi, meaning "eternal life" began with Ayurvedic-based family recipes containing high-quality oils and medicinal herbs, past down from the founders' grandparents. The brand draws inspiration from both the old and the new, handcrafting their well-being selection in London based on these principles. The ingredients used are sourced responsibly and with care to the environment. Therefore, only natural ingredients from organic farming are used in their product formulas.