The story of ALL TIGERS was brought to life when Alexis Robillard's daughter started showing interested in make-up products. At the time, the founder discovered that make-up products existed which were popular but did not contain natural ingredients and vice versa. He then began developing natural and vegan make-up products with a trendy design.

ALL TIGERS is a member of the 1% FOR THE PLANET global movement that inspires businesses to contribute 1% of their annual sales to environmental causes. ALL TIGERS thus donates a portion of their revenue to the Poh Kao Organisation, an NGO that supports the protection of endangered tigers and their habitat.