Skincare treasures from Brooklyn, NYC: handmade, organic, vegan and kosher! In 2002, after being diagnosed with lupus, an autoimmune disorder, Rachel Winard began creating natural and skin-friendly skincare in the privacy of her own kitchen, and that's when Soapwella was born! A product line composed of mild soaps, body and face care products as well as lip balms, and the famous natural deodorant collection.