KRAYNA was brought to life by Magda and Rosły whose aim it was to create an organic and vegan skincare line for men and women. The products contain a potent combination based on traditional botanical ingredients that unfold their effectiveness in unison. The beauty brand sources raw materials regionally where possible.

The brand name is based on the region of Krajna, a forested historical region in Poland that is in the vicinity of the birthplace of the two founders. Plants that are native to this region form the key components of the cruelty-free product line.